How to read your Shopify margin
- Profit margin = profit ÷ selling price. It tells you how much of each sale you actually keep.
- Markup = profit ÷ product cost. Useful for setting prices from cost.
- Don't forget ads — for paid-traffic stores, ad spend per order is often the biggest cost. Include it for a true picture.
Want products with margins that survive ad costs? ZIK Analytics surfaces proven winners and their real selling prices.
Frequently asked questions
How do I calculate Shopify profit?
Profit = selling price − product cost − shipping cost − Shopify transaction fee − ad spend − any other costs. Enter those above and the calculator shows your profit, margin and markup.
What are Shopify's transaction fees?
With Shopify Payments the online card rate on the Basic plan is about 2.9% + $0.30 per transaction (lower on higher plans). Using a third-party gateway adds an extra Shopify fee. Adjust the rate above to match your plan.
What is a good profit margin for dropshipping?
Many dropshippers aim for at least 20–30% net margin after fees and ads. Use the calculator to check your margin holds up once ad spend is included.